Event sourcing
for SME.
We achieved... A venue cost reduction of 100% and food & beverages reduction of 10%.
Background
London based online training provider was looking for a venue and catering to host a charity event.
Objectives
- Within walking distance of office
- Sufficient space to host 200 guests
- Provide canapés and beverages
- Under £10k budget
Strategy
- Mention charity to help reduce the price
- Propose 5 suitable venues to marketing team
- Quick win negotiations with shortlist venues
Result
- Negotiated food and beverages pricing with 3 venues
- Leveraged charity to reduce catering cost
- Venue was offered for free by one bidder and negotiated catering pricing further based on potential repeat business
- Final venue recommended and selected by client. Total cost was £7k
“I never thought it possible to get the result we did in the short time we had.”